SPECSAVERS

DESIGN & BRANDING

During my time at Specsavers I was involved in a number of large projects. This included the rebrand of Osiris (the UK’s biggest selling brand of glasses) and developing the identity for the Spectacle Wearer of the Year awards. I also developed a new ‘type-only’ style which was designed to be simple, yet impactful and advertise their value range of glasses.

The doordrop redesign

The Specsavers Community Responsibility Report for Guernsey

The “Type-only” style was bold and impactful and rolled out across national press, outdoor and all stores.

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